Design a Website for You Real Estate Business
As a real estate investor it can sometimes be tough to find motivated sellers. Investors face a multitude of challenges these days considering the soft housing market and tighter lending requirements.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. There really isn’t. How do you track them down?
The internet is a great resource for locating motivated sellers. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. I’m suggesting a total online solution that allows the owner to control. Summarily, a solution owned by you that generates leads of motivated sellers.
How should you execute this solution? It starts with an excellent web presence. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should be made public that your company has resolved issues of other motivated sellers. Provoke the visitors to want to work with you by using compelling sales copy. The site should contain various portals that allow them to send their property information and contact details.
Firstly, design an excellent looking site designed to persuade your visitors or hire it out. Optionally, you could customize a template that you purchase. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Paying someone to do it will obviously take capital. Time is money and you need to decide what your time is worth. Is your time worth $15 an hour to construct the site yourself? Do you have time on your hands and not much money?
Also be sure to add plenty of testimonials as they are convincing. You’ve likely been using some sort of credibility kit so migrate that to your site. Use actual quotes, actual numbers and photos if you have them. Audio testimonials are an excellent option. Satisfied customers are very persuasive.
Use convincing sales copy to prod your visitors to complete your online forms. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s a true pro when it comes to writing copy. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Then write each page of your website ending each one with a call to action.
Perhaps the most important step is putting plenty of lead generators on the pages. These are online forms that your visitors complete. The forms capture vital contact information as well as details about their property. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Now that your site is live the last step is getting motivated sellers to see it. Using the major search engines to advertise is a great way to do this. This can be accomplished with paid advertising or SEO to gain top rankings. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.
Pay Per Click and Search Engine Optimization strategies will be effective in driving traffic to your site once you have a profession and effective website solution.
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